Introducing Capsule Variants: one template, on-brand video at scale

When HubSpot's paid media team needed to go from dozens of video assets per campaign to thousands—across platforms, audiences, and languages—they didn't hire more editors. They used Capsule Variants to build 1,800 on-brand videos at scale from a single motion template, cutting production time from weeks to days.

That capability is now available for every team.

Variants is Capsule's new feature for video automation. Build a template once, define your variables, and batch-create hundreds or thousands of on-brand video variations—automatically, in minutes.

Instantly render thousands of on-brand videos with Capsule Variants.

How Capsule Variants works

Start by building a template in Capsule's motion design system—the same brand-locked system your creative team already uses. Then define your variables: the text, imagery, offers, languages, and other elements that change version to version.

From there, you have two paths:

Connect your data. Plug in a spreadsheet, CRM, or data warehouse, and Variants batch-creates every combination automatically. One template becomes hundreds of localized ads, thousands of personalized customer videos, or 1,800 campaign assets—all rendered in the cloud in minutes.
Publish a form. Turn your template into a simple input form, and anyone in your org—sales rep, regional marketer, CS manager—can generate a polished, on-brand video on the spot. No editing experience required, no design review.

Your team doesn't even need to touch a video editing tool. One way they can generate their personalized, brand-approved videos is by simply filling out a form.

Built for high-volume video workflows

Video automation for performance marketing

Pick your variables—offers, headlines, CTAs, languages, aspect ratios—and generate ready-to-run ads for every audience and channel. The same team can run more tests, reach more markets, and run more learning cycles without the production work multiplying alongside them.

Personalized video campaigns

Connect your CRM or data warehouse and turn data rows into video. Names, products, usage stats, locations, offers—Variants generates thousands of branded, personalized clips so every customer sees something that feels made for them, not for the crowd. Perfect for “Spotify-wrapped” campaigns or ABM plays.

Sales follow-up videos

Give reps a simple form. They fill it in; Variants returns a polished, on-brand video tailored to the account or next step. The result looks like the creative team made it just for that prospect—without the creative team lifting a finger.

There's consensus: video works. Sales reps just don't do it because it's too hard—this changes that equation.

—Matt Green, Co-founder & CRO at Sales Assembly

What marketers are saying about Capsule Variants

That's exactly what we try to do in After Effects—it's just terribly slow.

—Scott Fleming, Creative Director at Accenture

This is a big deal. This lets basically any SaaS company make its own Spotify Wrapped.

—Andy Orsow, Video Marketer at Framer

If we were running ABM campaigns off of this, we could make approximately a bajillion videos.

—Kaylee Edmondson, Founder at DemandLoops