The thought leadership video program that never gets past the kickoff deck

A thought leadership video program puts your internal experts on camera on a regular schedule so their expertise carries your brand. It stalls when recording is treated as the finish line and nobody owns the path from raw footage to a published, on brand video.

Why does a thought leadership video program stall before the first video?

Who owns the production path in a thought leadership video program?

What does a thought leadership video program ask of your experts?

How do you run a thought leadership video program without adding headcount?