Video performance benchmarks are the wrong target for a niche product

Video performance benchmarks are the view counts, watch rates and engagement averages teams use to judge whether a video did well. For a niche product the industry average has no useful population behind it. Track your own production rate, cost per video and turnaround instead.

Why do industry video performance benchmarks break down for niche products?

Which video performance benchmarks are worth tracking?

How do you build video performance benchmarks from your own baseline?

What happens to video performance benchmarks once production rate goes up?