Why Video Wins in B2B:
Lessons from HubSpot
Session + Q&A
Nov 10, 2026
12—1pm ET
In a typical 2,000-person company, one person can make a polished video from start to finish. Everyone else waits in their queue, hires an agency, or opens a free tool and hopes brand doesn’t notice.
That gap is why Capsule CEO Champ Bennett thinks every company should go video-first. His HubSpot UNBOUND session on it sold out this Fall, and on November 10, he’s bringing it online for everyone who couldn’t get in.
You’ll walk away with
- Where video gives marketing, sales, education, and internal comms an edge while most companies still can’t make it
- Why answer engines keep surfacing YouTube, and what that means for your AEO plan
- What the HubSpot Academy learned scaling video with the team it already had
- Why the best AI video still has real people in it
- Where video creation is headed: a live look at Capsule’s video agent
Who should attend
- In-house creative and marketing leaders, Heads of Brand, Media, Content, and Growth, and any team building or scaling a creative organization in the AI era.