This is a live summit run by the people building the infrastructure for video-first companies featuring the executives who are actually figuring it out in real time.
June 16
Virtual event
June 16, 2026
12:30-3:30pm ET
Video is the richest, most human format to communicate. So how do you get everyone in your organization creating video?
VIDEO FIRST shows how the most forward-thinking enterprises are making this happen: from the highest levels of leadership, to change management processes, to the tools and systems that help enterprises go all-in on video.
Speakers
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Sessions
Opening
12:30—1Pm ET
How to build the enterprise video team of the future
Carta has roughly 2,000 employees. Getting all of them to produce great video, without hiring a village of editors or sacrificing quality, is one of the problems Josh Durst-Weisman is solving. In this session, he'll walk through what it takes to maintain high standards at scale, and what the enterprise video team of the future actually looks like.
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Speaker
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PANEL DISCUSSION
1Pm—1:45pm ET
How to get your team to become video first
Most leaders can agree that video is the future. The harder question is how you actually get an entire company to adopt video. In this panel, marketing and creative leaders who have done exactly that share what it took: how they built buy-in from the executive level down to the IC, what surprised them, and what they'd do differently.
Panel Discussion
1:45pm—2:45pm ET
Agent-first video workflows
Enterprise video teams are about to stop running their workflows the same way. In this session, Champ Bennett walks through Capsule's roadmap for agentic video—agents that draft scripts, align recordings, apply motion graphics, and a lot more—joined by the practitioners at HubSpot, Zendesk, and ServiceNow who are helping shape what's being built.
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Closing
2:45pm—3:30pm ET
How NASA used video to reach its biggest audience ever
The Artemis launch had no marketing budget, no sponsorships, and no commercial breaks. Millions of people tuned into the 24-hour feed anyway, because the work didn't need to sell anything to connect with everyone. David Rager, NASA's first Creative Director, talks through how the Artemis team pulled it off and what enterprise creative leaders can take from it.