Variants powered HubSpot’s 20x increase in video ads
videos built from one motion template
more output with the same headcount
of videos rendered in the cloud in minutes
HubSpot’s paid media team needed to scale video production far beyond what their video team could deliver—from a few dozen video assets per campaign to thousands of on-brand variations across platforms and languages.
With Capsule Variants, they cut production time from weeks to days and turned a single template into a global video engine.
Get early accessBuilt for your highest-volume video workflows
Performance Marketing
Turn one winning concept into thousands of on-brand ads. Pick your variables—offers, headlines, CTAs, languages, aspect ratios—and Capsule Variants spins out ready-to-run, brand-approved videos for every audience and channel. More tests, more markets, and more learning cycles without piling work on your team.
Personalized Campaigns
Plug in your CRM or data warehouse and turn rows into videos. Capsule Variants generates thousands of branded, personalized clips—names, products, usage stats, locations, offers—so every customer sees something that feels made for them, not for the crowd.
Sales Follow-ups
Give reps a simple form; return a fully polished video. With Capsule Variants, sales can generate custom, on-brand follow-up videos in seconds—tailored to the account, opportunity, or next step—so every touch feels like the creative team made it just for that prospect.
What top marketers are saying about Variants
That just blew my mind. The idea that one template can update everything—images, video, text—and scale it all automatically is just so cool.
This lets basically any SaaS company make its own Spotify Wrapped.
What the ****?! That is insane.
Capsule is solving a real production challenge for our team, helping us scale video content that’s on-brand while giving us time back for creativity and innovation. It isn’t just another AI tool, it is really enhancing our marketing operations and helping us get more done with less.
That’s sick. . . that’s exactly what we try to do in After Effects—it’s just terribly slow.
To be able to crank out 2,000 videos like that is pretty ****ing wild. I don’t think I’ve ever seen a tool like that before.
There’s AI voiceover too? This is sick. . . If we were running ABM campaigns off of this, we could make approximately a bajillion videos.
There’s consensus: video works. Sales reps just don’t do it because it’s too hard—this changes that equation.
