Variants powered HubSpot’s 20x increase in video ads
1,800 videos
built from one motion template
20x more
output with the same headcount
100s of videos
rendered in the cloud in minutes
HubSpot’s paid media team needed to scale video production far beyond what their video team could deliver—from a few dozen video assets per campaign to thousands of on-brand variations across platforms and languages.
With Capsule Variants, they cut production time from weeks to days and turned a single template into a global video engine.
Built for your highest-volume video workflows
Performance Marketing
Personalized Campaigns
Sales Follow-ups
What top marketers are saying about Variants
“That just blew my mind. The idea that one template can update everything—images, video, text—and scale it all automatically is just so cool.”
Leah Jackson
Creative Producer at Thumbtack
“This lets basically any SaaS company make its own Spotify Wrapped.”
Andy Orsow
Video Marketer at Framer
“One template into a thousand data-driven videos—this is a real path to scaling the volume of sales videos we need.”
Buck Choate
Head of Corporate Marketing at Samsara
“What the ****?! That is insane.”
James Gregson
Global Marketing & Brand at Base44
“To be able to crank out 2,000 videos like that is pretty ****ing wild. I don’t think I’ve ever seen a tool like that before.”
Travis Tyler
Sr. Social Media Manager at Motion
“That’s sick. . . that’s exactly what we try to do in After Effects—it’s just terribly slow.”
Scott Fleming
Creative Director at Accenture
“There’s consensus: video works. Sales reps just don’t do it because it’s too hard—this changes that equation.”
Matt Green
Co-founder & CRO at Sales Assembly
“There’s AI voiceover too? This is sick. . . If we were running ABM campaigns off of this, we could make approximately a bajillion videos.”
