People came to your event to network. Make it easier for them with digital video networking. A quick e-intro video can go a long way...
Events, just like the world, are changing. But one thing that isn't is the desire to network at events.
"Working the room," "glad-handing," "schmoozing" -- whatever fun phrase you want to use, it comes down to interacting with new people, usually potential leads. That's the whole reason why a lot of people even pay money for an event.
Sure, the panels are informative, but it's the coffee breaks where they get their best ROI. You can't close a new client in a 1,000 person convention hall. But over a danish and coffee in the hallway, you can.
But you can only meet so many people at an event...right? Wrong. With digital video networking, you can "meet" everyone who submits a video ahead of time and know who to target at the event.
The problem with online networking events is, you rarely know who else is in the room because of privacy settings.
At live events, you never have enough time to meet everyone. As a result, it's hard for attendees to get to know everyone and identify who they should be speaking with.
But with digital networking videos, you're golden. Crowdsource videos from your attendees introducing themselves and eliminate the limitations of an event. Get them talking about who they are, what they do, and why they came to the event in the first place.
These videos will also add immense value to those attending the event. It's faster to create a video about who you are and what you do than to introduce yourself to everyone. Also, it's easier to decide who to network with without having to meet everyone. Think of all the dead-end conversations you can avoid if you watch short intro videos of attendees ahead of time.
It's easy to see how UGC video can work for both live events and online events. But will people watch these videos?
With Americans spending as many as 5.4 hours a day on UGC, you have plenty of time to get your networking video across to those who matter.
Just a couple of steps will ensure a successful digital networking opportunity for everyone involved.
Who are you inviting to the event? You probably already have your speakers, panelists, and sponsors lined up. You will need video content to introduce them to the audience. So put them on the top of your list. Name recognition can get the intro video ball rolling. If a renowned panelist has a video up, other people will be sure to submit their own.
Who else should record videos? Your attendees, of course! And your non-attending customers could be interested, as well. You could even offer access to the networking videos at a price to earn more revenue off of your event.
Decide what content you want on the networking videos and make a list of questions to ask. These can include:
Real people answering these questions on camera will give you the chance to humanize your event, whether it's virtual, in-person, or hybrid. Plus, this is what networking is all about, digital or otherwise.
People will get to know each person just by hearing their answers within their video.
It's now time to invite your people to participate in recording videos! You can do this as part of the checkout sequence for your event. After someone purchases a ticket, include a call to action on the "Thank You" page to have them record a quick video introducing themselves to the rest of the attendees. How can you manage all the videos you'll get?
Capsule makes it easy to have everyone record and host their videos in one place. You can send one link to everyone, and they all can record their videos off that same link. It's seamless.
To sweeten the deal, you could even add a perk for those who share a video. Maybe a discount on your next event or a free t-shirt? Everyone loves a free t-shirt.
Also, don't forget to reach out to your panelists and sponsors to participate, though a personalized email might be best. They're a special part of your event, so make them feel special.
Now that you have networking videos on your site, share that link with everyone who would be interested in watching them. This fully digital networking space is excellent for online events.
If your event is live, create a tangible networking space where attendees can interact with one another in real life. If they did their research, they watched the videos already, so they know who to target in conversation.
Digital networking videos save people time and allow them to contact the right partners for business more quickly. In the process, you build anticipation for your event for those attendees who recorded videos. By the time your event happens, they'll barely be able to contain themselves as they finally meet the people they watched introduce themselves online.
Events are all about networking, so make it as easy as possible for people to do that. They paid money to attend. Offer them the most value you can, and they're sure to return to your future events.
If you're worried about all the logistics of managing all these videos, never fear. Capsule can help you out. Try Capsule free for 14 days and see how easy and valuable video networking can be.