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After 3+ years, I’m excited to finally announce Capsule—a new kind of video editor designed to help content and marketing teams create video 10x faster and easier than ever before.
After 3+ years in the making, I’m excited to finally announce Capsule—a new kind of video editor that uses AI to help content and marketing teams create video 10x faster and easier.
Yes, “10x faster and easier” might be the most overused trope in product marketing, but you don’t have to take our word for it: watch this video where we prove it.
Today, if you work at a large company—say in marketing or comms, or maybe even sales, success or HR—creating even the simplest video can be daunting.
We interviewed over 300 of these teams about their challenges with video and kept hearing 3 things:
For these reasons, the vast majority of company-made video is still outsourced to professionals, despite the fact that most of us are comfortable writing docs and making slide presentations, or even making videos at home for friends and family.
So we built the first video editor that addressed these challenges. Here's how we did it:
When we started Capsule, our mission was to expand the definition of “video editor” to include every human in a company who has a story to tell. Without AI, it’s hard to imagine that ever happening. Video is really hard!
Today, AI powers nearly every aspect of Capsule’s video editor, allowing the average person to do things only professional editors could do before. Through AI, we’ve introduced a groundbreaking interface for making video—no more intimidating timelines, layers, or keyframe animations.
Does AI then replace the need for professional editors? Not at all. Instead it will allow them to focus on higher-production-value storytelling.
I’ve met with hundreds of pro editors who’ve told me they wish they could spend more time on the craft of video storytelling, not the tedious parts of it. As an artist, I empathize with that. Thanks to AI, we’re moving toward that future.
Big companies care a lot about protecting their brand. So when I saw how easy Figma made it to collaborate on reusable design elements across teams (AKA, design systems), I knew a video equivalent needed to exist. So we built it.
With video design systems, entire teams can create on-brand motion graphics in seconds without needing to know anything about motion design or branding.
Brand Design and Video Production teams love Capsule’s design systems because it helps them empower more teams to create video without giving up control over the look and feel. If you’re interested in creating a motion design system for your company, book a demo with us and we can help!
Does this sound familiar?
Your company is producing a short product demo video. A copywriter is writing a script. A product designer is tasked with making a screen recording. A motion designer is laying out the graphics. A video editor is putting it all together. And the marketing team is responsible for approvals and distribution.
In order to achieve this you're using Slack, Docs, Slides, Figma, Dropbox, Premier, After Effects, and who knows what else!
In the future, all this collaboration will happen in one place: Capsule.
We have a 3-step master plan to achieve this:
We’ll have a lot to announce around collaboration later this year. Stay tuned!
Most video produced today is short-form, and it’s distributed to a variety of channels, each with unique resolutions and safe-zones for graphics. This is a big headache for video creators who find themselves needing to tweak graphics for the same video two or three times over.
If you were around when the web went from being desktop-only to being on mobile devices, TVs, game consoles and even refrigerators, this challenge will sound familiar. Designing websites for all those screens was impossible!
After a while, a solution was developed called Responsive Web Design. Finally, with modern CSS, JavaScript and SVG, you could build a single website and guarantee it looked perfect on any screen size. Game changer.
Under the hood, Capsule is powered by a similar idea that we built from scratch (hence the 3-year effort 😅). We named it CapsuleScript, and it enables videos to be responsive and resized instantly for any platform.
CapsuleScript:
In short, we took some of the best ideas from the last decade of web design and applied them to video.
CapsuleScript is easy to learn, but powerful. Clarke, who leads motion design at Capsule, uses it to design components even faster than he can in After Effects, without any formal programming background.
Soon we'll open CapsuleScript up to our community, allowing designers and developers to create and share video components that expand the capabilities of Capsule to whatever they can dream up.
Over the past few months we’ve been beta testing Capsule with teams at over 160 companies. Today we’re opening up the beta to everyone.
It’s free for businesses. All we ask is for your feedback! And if you’re a company who wants to deploy video design systems across your teams, you can do that today by signing up for the Enterprise Beta. It’s free for 30 days and you can cancel at any time.
We hope you’ll help us shape this product. You can reach out to me on X (Twitter), email us, or request an invite to our VIP private slack community for enterprise content and marketing teams.
At Capsule, we’re obsessed with helping humans create. We feel lucky to be working on something we’re so passionate about. Thank you to all of our early users, investors, friends, and family for their support.
Champ Bennett
Co-founder / CEO
Capsule.video
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system. added to the rich text element using the "When inside of" nested selector system.added to the rich text element using the "When inside of" nested selector system.
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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
