It's not a magic trick. In just a couple seconds, you can create hours of content from your most passionate audience, thanks to a little help from Capsule.
It's not a magic trick.
In just a couple seconds, you can create hours of content from your most passionate audience, thanks to a little help from Capsule.
Capsule makes it easy to compile user-generated content from around the world, all in one place. You send out the “bat signal” to your fans, and they will send you high quality video recordings talking about whatever you want.
Just follow these fast steps below and soon you’ll be swimming in content.
Let your community record content for you. Create your own branded templates to eliminate the editing process and share your videos instantly.
This is the big question. In order to know what content you want, you have to decide what your end goal is.
User-generated content can include:
Do you want to get people to buy a product? Then you might want reviews.
Do you want to raise goodwill? Then maybe you want to collect personal stories.
Do you want the content to be a thought leader? Then highlighting customer insights could be good to pair with some leadership thought.
User-generated content can be a lot of things, and the narrower you hone in on what you want, the better the result will be.
Now that you’ve settled on the kind of content, it’s time to phrase the question you’ll send out.
You’re not supposed to ask leading questions in a courtroom, but the internet isn’t a courtroom.
This is your chance to ask the most leading question you can to get the best result. The more you guide your audience in the right direction, the more usable their content will be for you.
For instance, let’s say you’re selling a new pair of shoes on your site. This pair has special soles that grip better when you run.
You decided you want to get product reviews of your new shoes. How do you phrase the question that people will read before they record their video?
If you want to have them mention the new soles, then include that in the question! Maybe something like:
How well do our shoes grip when you run in them?
That’s a much more specific question than just “Tell us about our shoes.”
If you got dozens of responses about your better gripping soles, you can combine them into a supercut of reviews highlighting how great your new shoes are.
You’ve settled on the content and the question.
Now all you need is the audience.
Select the best group of people for whatever question you’re asking. Back to the shoes example, you could reach out to customers who bought those shoes through your website.
You’ll get the best ROI the more specific your audience is.
Specific content with a specific question and a specific audience? That’s like a laser aimed right at the exact result you want.
Now here’s the fun part.
Once you created your Capsule and chose your audience, all you do is send the link to that audience and then they do the rest of the work.
A couple clicks on a computer, and suddenly you’re getting hours of incredible video content, all neatly organized in your Capsule.
You don’t have to shoot the content yourself. You don’t have to hire actors to read fake reviews.
These are real people giving their real thoughts on the topic you want.
Just think of all the time you’re going to save on creating content this way (hint: it’s going to be a lot).
And you know the best part? You can try Capsule free for 14 days.
You don’t even have to pay anything to see how powerful Capsule is! That’s a win/win.