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Don't Have a Boring, Live Q&A. Try Video Questions Instead.

Generate hype, boost ticket sales, and engage your attendees by sourcing your event questions before your event. Oh, and did we mention it's easy to do?

November 12, 2021

You have your event panelists. You have your moderator. But what's the best way to source questions from the audience?

User-generated videos.

By tasking your audience members to record videos asking their questions ahead of time, you'll streamline the entire Q&A process and deliver a fantastic event experience.

We've all been to that event where a person gives a rambling, two-minute "question" that's more of an opinion they want to share so they can hear themselves talk. Avoid those awkward situations by getting your questions submitted ahead of time.

Take the Wall Street Journal's "The Future of Everything Festival," for example. They used Capsule to collect compelling questions to answer at their event. You can do the same thing.

One minute of video equals 1.8 million words. So, you can ask a lot more questions in a shorter amount of time with video. And these questions can do double duty as a way to help market your upcoming event. But how?

Use the questions for pre-event marketing

With marketing, you not only need to make sure people know about your event so they buy tickets. You also need to create anticipation so that your attendees are excited about what they'll experience. And that anticipation will drive even more attendance.

By creating an online space for people to ask their questions through video, you accomplish so many great things at once:

  • Generate hype
  • Boost ticket sales
  • Engage attendees
  • Spark FOMO for people without a ticket


Multitask your way into success with pre-recorded questions!

But before you ask people to submit their own questions, you have to answer a question yourself:

What goal do you want to achieve with your event?

Your answer will drive all the other actions you take next. What is your event's purpose? Of course, you want to create unforgettable experiences for the participants, but is there something more specific?

Once you've thought of your answer, you can craft your question submission call-to-action accordingly.

How to get user-generated video content questions for an event

Before the digital age of content marketing, event panelists had to rely on flyers, media ads, and word of mouth to solicit press for their events. But now, thanks to social media, posts can go viral with a relatively small amount of marketing dollars and spread the word that much quicker.

If people are going to spend time submitting questions for you, they need to feel like it's worth it for them. Here are some ways to grab their attention.

Launch hook campaigns

Teaser campaigns on social media can be an effective way to create buzz before the launch of any event and a great way to solicit questions. The idea is to post small snippets of video content over time, generating just enough intrigue to keep your audience interested. Hint at something exciting coming up, but don't overdo it.

You can use the video to introduce your guest speakers, show off your venue, and even give a behind-the-scenes look at your event planning. You can also stream clips of lectures and presentations by former guest speakers to give future attendees a taste of what to expect. This will make your audience feel like they are part of the event.

The effectiveness of this technique is that it makes them guess and keeps them hooked in anticipation. And once they're hooked, they're sure to submit questions.

Put out the word on podcasts

Podcasts are always on the lookout for guests to interview, and this is a fantastic opportunity to reach a larger audience and build excitement for your event. Have a representative of your event speak on a podcast and request video questions on the episode.

Podcast episodes have a long shelf life on the internet, so one episode could garner new video questions in the weeks or months afterward.

Offer freebies

Offering something extra to your curious questioners to thank them for their submissions adds additional value.

Think about what you can offer that will truly add value to your target audience. For example, pens and tote bags are nice but try to provide a resource that expands on the topic of your event.

Final thoughts

However you reach out to your audience to get video questions for your event, the motivation is always the same: make it worth people's time.

Everyone's busy, so break free from the noise of things to do by making people feel special. If that's an exclusive behind-the-scenes peek of your event or a VIP pass, your audience’s engagement will increase the more value people think you're offering.

And you know a great part of getting questions submitted before your event? You can adapt your panel according to the questions submitted.

If you're getting the same question asked over and over, that could be a great indicator that this topic should get more time on the panel. You can nimbly adapt the panel to the audience's passions when you have the questions ahead of time.

You've basically focus-grouped your own audience, which means you can tailor the event with a balanced schedule of lectures, workshops, and other live presentations that will suit everyone.

And if you need an online space to direct your audience to for seamless question collection, Capsule is ready for you. Try it free for 14 days and take the headaches out of organizing your event questions.