Our marketing team was dying for a way to produce more short-form videos on the fly to support our campaigns. Apollo has tons of amazing long-form videos, but we needed a way to quickly transform them into bite-sized clips without overloading our busy video team.
Once the Apollo motion design system was built in Capsule, everything became more streamlined. It's incredibly easy to incorporate the motion elements already designed by the Apollo creative team into our video clips.
My team can now create more videos independently, complementing the work of our video team and offering our audiences additional avenues to learn the best sales tips. It's a win-win situation: we're able to produce on-brand content quickly for our campaigns, while our video team can focus on larger, more complex projects.