What the Enterprise Needs is Gloriously Human
In a world where AI can generate anything, taste—the ability to recognize and choose what's good—has become the creative director's new superpower.
But Ryan Hammill, Creative Director at ServiceNow, thinks we're focused on the wrong thing.
Taste is subjective: you can debate it or dismiss it. But humanity isn't. When something truly moves you, you can't argue with that.
In this session, Ryan will share from his experience leading creative at Amazon and now ServiceNow—about how he prioritizes humanity in creative work at enterprise scale, walking through real examples of what that looks like in practice.
Watch the replay
What you'll walk away with
- A sharper distinction between taste and humanity (and why one scales with AI and one doesn't)
- A framework for evaluating creative work by its emotional pull, not just its aesthetic quality
- Real examples of where humanity outperforms taste in enterprise creative
- Why scale and quality aren't mutually exclusive
- A clearer sense of what the creative leader's job actually becomes as AI takes over the volume work
- Language you can use to advocate for humanity in creative decisions at your organization
Who should attend
Creative, video, and marketing leaders, and teams navigating scale and creative changes with AI.
Hosted by
Capsule, the enterprise video system for generating on-brand video at scale.