We've partnered with the live events platform Hopin to help organizers host unforgettable hybrid and virtual events. Learn how to drive engagement with video Q&A, networking, event marketing, and more.
Making your event experiences feel more IRL is kind of a no-brainer in 2022. In a Zoom-fatigued world, attendees need more than a slideshow and a talking head to stay tuned in. They want authenticity, connection, and real-life interaction.
For event organizers, this is tough. Attendee engagement is the #1 measure of an event’s success. But when so many interactions happen from behind a screen, keeping your audience's attention requires a bit more creativity.
Brands are solving this challenge with innovative event tools that prioritize engagement and ease above all else. There’s no better example of this than Hopin, the event tech platform known for its immersive virtual, hybrid, and in-person event experiences.
Hopin is the first all-in-one live online events platform, and the fastest-growing European startup of all time. And today, we’re excited to announce that Capsule and Hopin are partnering up to make virtual and hybrid events even more engaging with user-generated video.
Hopin users world-wide can now add video capture to their event experiences in just a few clicks with the Capsule for Hopin integration, available now in the Hopin App Store. This duo makes it easy to boost engagement through every stage of your event—from planning and promotion to the big day and beyond.
This partnership opens up a world of possibilities for event organizers who put engagement at the heart of what they do. Here are just a few ways you can leverage the power of Capsule for Hopin to make your next event unforgettable.
Want to generate a buzz without pouring all your time into content creation? Elevating the voices of your speakers is one of the best ways to market your event effectively.
With Capsule for Hopin, you can capture pro-quality video content from your speakers to use in your event marketing campaigns. When contributors respond to the prompts you create, you get fully produced, share-ready video content back in seconds.
Crowdsourcing videos with Capsule is a fraction of the cost you’d shoulder if you produced video content entirely in-house. So it’s a great option for brands that want to scale their production and do more with less. You’ll have a whole library of videos to fuel your event promotion.
Pro Tip: You don’t have to limit your event marketing videos to speaker bios and session teasers. You can crowdsource video from your attendees, employees, and community members. Here are some other ideas for promoting your event with user-generated video.
Sourcing real questions from real people helps keep your event content relevant. But fielding audience questions during an event can be tough for speakers and moderators.
With Capsule for Hopin, you can collect video questions from your audience before, during, and after your event. Attendees just pop over to the Capsule tab on your Hopin event page to record and submit a video question. And speakers can reply 1:1 with their own videos responses.
This Q&A opportunity creates a whole bonus experience for your audience. Whether or not they chime in, attendees get behind-the-scenes access to conversations between your speakers and your audience, just like they would at a live event.
Pro Tip: Check out these simple ideas for generating audience questions before your event. You can use these video Q&As to market your event too—you’ll have a whole library of soundbites to choose from.
It’s the people we meet at events that make them so memorable. So for organizers, creating a sense of community—online or offline—is key. You want camaraderie and connection to fuel the experience.
Capsule’s video networking features give your audience the opportunity to get to know each other better. You can invite users to record video intros, respond to other attendees, and truly connect beyond the chat window.
These moments of connection can take an event from good to great, replicating those moments of connection that make live events so magical.
Pro Tip: If you’re new to the concept of video networking and want a blueprint for making it happen, check out our quick step-by-step guide to creating great digital networking videos.
Ready to get started? Existing Capsule users can integrate with Hopin by visiting the Hopin App Store and adding the Capsule for Hopin app to your account. Once live, you can paste in a link to an existing Capsule to complete the integration. Attendees will see the Capsule tab on the Hopin event page once added.
If you’re new to Capsule, you can sign up for a free trial to create your first video campaign. We offer a free 14-day trial of our Pro Plan, which includes all the features you need to crowdsource badass video at scale and make your next event unforgettable.