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How to Keep Your Team Engaged Through Uncertain Times

Cultivating a strong team is essential for a successful company. Here are some ways to maintain morale and boost engagement.

September 30, 2022

Employees are quitting en masse. Companies are laying off workers with no warning. Needless to say, it’s tough out there. So…

How can you keep employee morale up?

That’s really what it comes down to. In this harsh pandemic world, employees have started to realize maybe companies don’t have their best interests in mind. That there’s more to life than working weekends in hopes of a promotion that might never happen.

It seems obvious to say, but people want to feel valued. If they’re spending more than a third of their life as someone’s employee, they want some kind of recognition for all their hard work. If they don’t, you risk losing them. And the best employees find new jobs fast, maybe even with your competition…

Not all companies can give monetary pats on the back with raises. But every company must keep their employee engagement high in some way to push through downturns like recessions. 

Here’s the good news: It’s possible to celebrate employees in a creative way that’s affordable and scalable. 

Proactively creating an employee engagement program is critical these days, but it’s also super easy. And when you start one, it:  

  • Shows your employees that you appreciate them for who they are as human beings.
  • Builds stronger employee bonds that lead to greater teamwork.
  • Increases employee retention.

It all sounds great, right? So how do you start?

Employee engagement can be an uphill battle

Let’s be frank: it’s a tricky environment to start employee engagement initiatives. The world isn’t what it used to be, and that’s definitely true when it comes to workplace culture.

It’s harder with remote work 😡

Creating a positive company culture is more complex when people aren’t sharing the same space. And even if all your employees still sit in a real office at real desks in a real (non-Zoom) room, it’s still rough. 

Face-to-face meetings are less frequent because now even office employees are used to that remote work life. How are you supposed to build in human connection for your employee engagement ideas when interactions are as awkward as a sixth-grade dance?

It’s harder with constant churn 😡

When your LinkedIn feed is a sea of layoff announcements and #opentowork posts, it’s hard to keep your spirits up. Sometimes it feels like a revolving door of new employees that won’t last past a year. 

But when that revolving door starts spinning, it’s time to ask yourself: Why are so many employees leaving? Do they feel seen, heard, and appreciated? If not, it’s time to proactively make that happen.

Ways to boost employee engagement

Enough doom and gloom. Sure, it might seem difficult to get an employee engagement program up and running, but it’s really not when you have great examples to work from.

And it just so happens we have some right here for you! These are employee engagement ideas that work. They’ve been tested by our customers, and we’ve heard about the incredible results.

How successful have these ideas for employee engagement been? Well, so successful that we created templates to address each use case. Now it’s even easier to jumpstart your employee engagement initiative.

Employee Awards Ceremonies

Sure, people like getting an award. A plaque is always nice. Heck, even a trophy. But what resonates more with someone is if they hear direct praise spoken from another person. Sometimes all it takes are a few kind words to let an employee know how much they’re valued.

Consistent Team Shoutouts

Teams are made up of dynamic people, but they deserve shoutouts as a whole, too. Teamwork feels a lot easier when the entire team feels like their combined efforts are making a difference. And with Capsule, it’s easy to share praise videos with the entire team with just a couple clicks.

Team Celebrations

You still can’t eat a piece of cake through the internet (at least not yet). But celebrating together can happen with online video. For instance, if you’re hosting an in-person company celebration and not all of your employees can make it, then creating a video collection for them to experience can help them feel like they’re still a part of the party. Just record the videos during the event and upload them.

And as a bonus, you can use these celebration videos as social promotions and recruiting tools. Nothing says you have a fun company culture than showing your employees having fun. 

Employee Feedback Loops 

People want to feel valued, but they also want to feel heard. One employee engagement strategy you could try is letting employees share their constructive criticism about what could be improved through online video posts. It’s a whole lot faster than setting up individual meetings with each employee to share their thoughts (and less awkward, too). 

Anything else you can think of! 

These are just the beginning of ideas for employee engagement. They’re the ideas we’ve found work really well, but Capsule is so versatile that you could use our software for any premise you have. And please let us know what you thought of! We can whip up a new template for your idea so others can benefit from your innovation, too.

Now after reading all of that, you might be asking yourself:

Why should I use video for my employee engagement program?

The answer really boils down to this…

It’s all about async communications

Those video examples above are employee engagement ideas for remote workers whether they live in Tulsa or Timbuktu.

We’re already burnt out from Zoom and Google Meets and people don’t want to have to be on camera on demand. So why not give them a chance to record videos on their own time?

In this new world of remote work, the easiest way to get everyone’s attention is to let them choose when they listen. Just like how we’re all streaming television instead of watching it live, recording a video for someone to watch when it’s convenient is the way to go. Plus, employee generated video content can be used beyond just your employee engagement initiative.

And honestly, most live meetings could have been an email (or video).

So how do you do it?

How to operate your employee engagement program with video

It all starts with Capsule.

Step 1: Set up your campaign.

Use Capsule Collect to create a video crowdsourcing campaign. (You can check out our video template library for quick links to get started fast.)

Step 2: Invite your employees.

Send a link to your campaign or even embed a video recorder on your website or community pages to collect video from there.

Step 3: Add that special something.

Now it’s time to make the videos your own. With Capsule Studio, you can make one-click edits to all the videos you capture. Trim your footage, add music, branding, and captions — it really lets you put your company’s stamp on the videos.

Step 4: Share!

Everyone spent time recording the videos, so now it’s time to share them with the world! You can share a direct link to a video, embed a single video or a whole collection, or even use webhooks to automatically share new videos to places like Slack.

Final thoughts

You’re busy. So are your employees. With async video, you can all still connect in a meaningful way. Thanks to these employee engagement strategies, your employees will be ready to face the world together and feel great while they do it. Why? 

Because they’ll know their employer values them as human beings. Cogs in a wheel get tasks done and leave when they’re broken. Humans in a company accomplish goals and grow because they are acknowledged.

Sometimes that’s all it takes to reduce churn and raise morale. And suddenly the question of “Why would someone ever want to work for your company?” gets very easy to answer.

Try Capsule free for 14 days and supercharge your employee engagement program with our extensive template collection.